Nowadays, it seems that everyone and their mother has either a Twitter or Facebook account. Social media networks are incorporated into practically every area of our life, making it easier and more accessible to connect and communicate with others.
It is no wonder that the corporate world is looking at ways in which to utilize the power of social media for their benefit. When designing a marketing campaign for your organisation, there are many strategies that can be employed. To garner new clientele, you must use the medium your clients are using in your industry when they look for your product or service.