Nowadays, it seems that everyone and their mother has either a Twitter or Facebook account. Social media networks are incorporated into practically every area of our life, making it easier and more accessible to connect and communicate with others.

It is no wonder that the corporate world is looking at ways in which to utilize the power of social media for their benefit. When designing a marketing campaign for your organisation, there are many strategies that can be employed. To garner new clientele, you must use the medium your clients are using in your industry when they look for your product or service. Read more …

Social media is fast taking over its market share and influence as the primary method for corporations to communicate their corporate message. According to Socialnomics, by 2012 Generation Y will have outnumber Baby Boomers and 96% of them will have joined a social network. There are currently over 200 million blogs and over 54% of bloggers post content daily. It took radio 38 years to reach 50 million users, 4 years for the internet, 13 years for television and 3 years for iPod, but it only took 9 months for Facebook to hit 100 million users. Read more …

Since its launch back in August 2010, the Facebook location-based feature “Check In” has quickly created its presence amongst millions of users who use it to share with their friends what they are currently up to in real time.

It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the check-in service to build awareness, grow their fan base and engage and reward customers.

Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the check-in to that user’s friends’ news feeds. Read more …

Social Media is just another evolutionary step in the way the Internet is a connector of people. Every year we are becoming more and more connected with people all around the world and as the years go on we are only going to get closer to each others’ lives.

Social media has enabled our lives to be more effective and efficient in how we connect and stay in touch with people. Because of this more people are turning to their friends for product/service recommendations before making a decision on whether or not they are going to buy.

According to the study conducted by The Nielsen Company, participated in by approximately 25,000 respondents from 50 countries, 90% of consumers surveyed noted that they trust recommendations from people they know, while 70% trusted consumer opinions posted online. Read more …