Leadership is the art of attracting and motivating workers in your organisation to put their talents to work on meeting company goals in a combined effort. Big corporations such as Telstra, Virgin Airlines, Vodafone and many others have been established and built great brands in the public eye due to great leadership within their work place.
The importance of market research is often overlooked and underestimated by entrepreneurs when starting a business. Some think just because they are starting their first venture, often a fairly small one to begin with, taking action and getting started is far greater than doing market research.
Some of the main reasons for this are a lack of business acumen, a belief that market research is too expensive, that it requires too much time, that it’s too hard and that it should only be conducted if you are starting a big corporation.
A joint venture is a legal term that describes the relationship between two or more parties engaging into an agreement to work towards the same strategic outcome while remaining separate entities. It is a theme that is becoming more common between Business Executives and corporations who look to use the strategy to create joint ventures alliances with strategic partners in their chosen industry.
When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’.
The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser Reeves, who was concerned that advertising was losing track of its purpose. Rosser Reeves stated: “Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: ‘Buy this product and you will get this specific benefit.
The corporate world is becoming more and more demanding. The criteria required to reach long term success as a business executive in today’s economy are very different from the criteria required in the 80’s and 90’s.
These days the expectations set out by employers are constantly changing and more is required of business executives to become successful in their chosen role. This is mainly due to an increase in client demand and expectation.
These days too many business owners are spreading their focus too thin by doing everything and anything, working in the business not on the business. In this article, find out why systemising the sales process is crucial to the bottom line. In today’s world time seems to be going faster than ever before. By the end of the day we look back at the To Do list we had at the beginning of the day and see it is now longer than the one we started with.
As our environment around us continues to change, we have to adapt and also change if we are to keep up and grow our business. The two biggest things any business can do to not only grow but also create a system around increasing sales and demand for their product or service are: delegation and systemisation.